„"Test your balls"” – a joint initiative with the Polish Basketball League – was more than just a campaign. It was a true meeting with prevention.
During the third round of the ORLEN Basket League, our health and safety stands were present at seven games. For four days, we were present in the arenas, where fans came not only to watch basketball but also to learn how to take care of their health. We demonstrated how to perform breast self-examinations – using dummy models, calmly, step by step. Some approached with curiosity, others with uncertainty. They asked questions, listened, and sometimes shared their own stories. In total, over 2,000 people visited our stands. Both women and men, adults and youth.
Thanks to support from 4F and Mokosh, we were able to give visitors something extra: pink T-shirts, lotions, and even pink balls – which became the symbol of this round. Even the referees on the court wore pink uniforms. It might seem like a small detail, but it made a huge impression.
This campaign truly resonated. And we feel that many people took something important away from it – perhaps an incentive to get tested, perhaps a topic for conversation at home, perhaps the courage to finally take care of themselves.
Thank you to everyone who stopped by to join us for a moment. And to those who stayed for longer.
Health is a game worth playing seriously… so TEST YOUR BALLS!
