Preparations for this year's Pink October are gaining momentum. We are organizing a nationwide social campaign, "This space is reserved for your health." The aim is to raise awareness of breast cancer prevention in spaces associated with everyday life, relaxation, and moments set aside for yourself.<\/p>\n\n\n\n
Over 200 locations across all 16 voivodeships have already signed up for the first edition of the campaign. These include cafes, libraries, cinemas, beauty salons, yoga and Pilates studios, public institutions, businesses, and other venues open to their customers, guests, and local communities. More applications are still coming in.<\/p>\n\n\n\n
From October 1st to 31st, participating locations will feature distinctive pink ribbon hangers, posters, information leaflets and materials with a QR code leading to the website rozowypazdziernik.pl<\/a>.<\/p>\n\n\n\n Breast cancer prevention most often appears in public spaces in October. It's then that it's discussed more in the media, medical facilities, companies, and social organizations. However, we wanted to find a way to bring this important topic to the forefront of our daily lives\u2014over coffee, with a book, during a visit, a meeting, or a class.<\/p>\n\n\n\n This is how the idea of symbolically reserving chairs and armchairs for health was born.<\/p>\n\n\n\n Selected spots at participating venues will be marked with special hangers featuring a pink ribbon and a QR code. The hangers are meant to attract attention and encourage people to pause. It's a simple reminder that, amidst daily responsibilities, it's worth carving out time for self-care.<\/p>\n\n\n\n The slogan "This space is reserved for your health" combines a symbolic gesture with a concrete action. It directs recipients to information about breast cancer prevention, appropriate testing, and how to respond to changes that raise concern.<\/p>\n\n\n\n We wanted the Pink October campaign to go beyond communication conducted solely in medical facilities or online. We also wanted to reach people who don't normally seek out health-related information with its message.<\/p>\n\n\n\n That's why campaign materials will appear in a variety of settings. You'll encounter the pink pendant during your morning coffee, a visit to the library, a movie screening, a beauty treatment, exercise classes, a meeting at the office, or a day at work at the office.<\/p>\n\n\n\n A moment for yourself can also become a moment dedicated to your health. This isn't about instilling fear, but rather providing a calm and regular reminder that it's worth it:<\/p>\n\n\n\n When we began preparing for the campaign, we didn't expect such a huge response. The first edition of the campaign has already connected over 200 locations across all 16 voivodeships, and the number of participants is constantly growing.<\/p>\n\n\n\n We're seeing both small, local spaces and multi-branch companies and institutions join us. Each of these spaces has a distinct character and reaches a different community. What they have in common is their willingness to use their space for a socially important purpose.<\/p>\n\n\n\n This will ensure that information about breast cancer prevention is available not only in major cities, but also in smaller towns, local libraries, cafes, salons, cultural centers, and other places visited by residents every day.<\/p>\n\n\n\n The campaign's nationwide reach demonstrates that social engagement doesn't always require large events. Sometimes, simply providing a chair, displaying a poster, or placing flyers in a visible location is enough to reach more people with important information.<\/p>\n\n\n\n Over 200 locations across Poland have already joined the campaign \u2013 from intimate cafes and local studios to theaters, cinemas, libraries, cultural institutions, and multi-branch businesses. The campaign will be present in both major cities and smaller towns. Campaign materials will appear in locations including Warsaw, Krakow, Lodz, Wroclaw, Poznan, Gdansk, Katowice, Lublin, Szczecin, Bia\u0142ystok, Opole, Bydgoszcz, Radom, Kielce, Koszalin, Gorz\u00f3w Wielkopolski, Sopot, \u017baga\u0144, Kluczbork, Grodziczno, \u015awidnica, Suchy Las, and Kowale.<\/p>\n\n\n\n Among the cafes, restaurants, and meeting places that accepted our invitation were Trzy Kruki, Klubokawiarnia \u017bycie Jest Fajne, Przysta\u0144 Kawiarnia, Klubokawiarnia Ja\u015b i Ma\u0142gosia, Kawiarnia Kafka, litera cafe, Bu\u0142k\u0119 przez Bibu\u0142k\u0119, Bar STUDIO, PARIBAR, \u017bona Krawca, Eter Vegan Bakery, and Cukiernia Baja in Warsaw. Others who joined us included, among others. Cytat Cafe and KARI MATA in Krakow, Cocofli Books Art Cafe Wine Bar and Nanan in Wroclaw, Republika R\u00f3\u017c and OVO Pracownia in Pozna\u0144, Sztuka Wyboru in Gdansk, Niebostan and Hot Air Cafe in Lodz, Drzwi Zwane Koniem and Cukiernia Metra in Katowice, Atelier Cafe in Opole, AleBabeczka in Kielce, KITKU CAFE in Gorz\u00f3w Wielkopolski, Mi\u0119dzy S\u0142owami and BOSKO in Lublin, Il Buon Caffe in Koszalin and Cappuccino Cafe in Sopot.<\/p>\n\n\n\n We're particularly pleased with the participation of cultural institutions. The campaign is being supported by Kinoteka, the Gda\u0144sk Shakespeare Theatre, the Aleksander W\u0119gierko Dramatic Theatre in Bia\u0142ystok, the Pinokio Theatre in \u0141\u00f3d\u017a, the Polish Theatre in Wroc\u0142aw, the "13 Muz" Cultural Centre, the Gda\u0144sk Archipelago of Culture, and the Helios cinemas in Gda\u0144sk and Opole. Thanks to them, the message about breast cancer prevention will also be present in places that bring together audiences, artists, and local communities every day.<\/p>\n\n\n\n Libraries are a significant group of participants. Nearly 60 library branches and locations in Krakow have joined the campaign, along with the Hieronim \u0141opaci\u0144ski Provincial Public Library in Lublin, the Dr. Witold Be\u0142za Provincial and Municipal Public Library in Bydgoszcz, the Marshal J\u00f3zef Pi\u0142sudski Provincial Public Library in \u0141\u00f3d\u017a, the Municipal Public Library in Opole, the Municipal Public Library in Szczecin, the Warsaw Public Library \u2013 Main Library of the Mazovian Voivodeship, the Municipal Public Library in Piast\u00f3w, and libraries in \u017baga\u0144, Kluczbork, and Grodziczno. Thanks to this extensive involvement of libraries, the campaign materials will also reach people seeking knowledge, participating in local events, or simply coming to borrow a book.<\/p>\n\n\n\n Yoga, Pilates, and conscious movement studios are also booking space for health. Participants include Joga Centrum with locations in Krakow, Joga Centrum Bronowice, Joga Centrum Nowa Huta, Joga Centrum Kazimierz, Projekt Joga, YOGA PARK, JOGALITY, Studio Namaste Yoga, Studio Wdech, REFORME STUDIO, REFORMA STUDIO Pilates, and Therapeutic Pilates. Salons and spaces related to beauty and relaxation have also joined the initiative, including Dotyk Wiatru, Centrum Pi\u0119knaj Kobiet, Klinika Esencja Pi\u0119kna, My Day Relax & Beauty, and Beauty Heaven.<\/p>\n\n\n\n The campaign is also reaching out to company employees. DTA is one of the participants, and will be engaging its branches in Poland. This is a particularly important example for us, demonstrating that breast cancer prevention can be present not only in customer-facing spaces but also in internal communications and employee team activities.<\/p>\n\n\n\n The list of participants is constantly growing, so these locations are just a portion of the nationwide campaign map. Every submission\u2014whether from a large institution, a chain of establishments, or a small caf\u00e9\u2014is equally valuable to us. Together, we are creating a network of over 200 locations where breast health care will become a visible part of everyday life throughout October.<\/p>\n\n\n\n Each tag and other campaign materials lead to the website rozowypazdziernik.pl<\/a>. This is where recipients will find information on breast cancer prevention, research, and how to respond to disturbing changes.<\/p>\n\n\n\n The QR code allows you to access the website directly from a table, armchair, or chair marked as part of the campaign. This connects the symbolic message present in the establishment with access to knowledge and specific tips.<\/p>\n\n\n\n We want the campaign website to be a place you can return to even after your visit to the venue. Pink October lasts one month, but the health care doesn't end on the last day of October.<\/p>\n\n\n\n The campaign's strength lies in its participants. Every caf\u00e9, library, company, institution, or service provides us with something incredibly valuable \u2013 their space and daily contact with people.<\/p>\n\n\n\n This allows our foundation's activities to reach people we wouldn't otherwise encounter during a single event or workshop. Information about prevention is presented in a natural setting, without pressure and without the need to register in advance.<\/p>\n\n\n\n Participating venues can also share the campaign with their communities on social media, newsletters, and internal channels. We've prepared a text proposal and ready-made graphics for this purpose. Publication is not required to participate, but it helps expand the reach of the collective message.<\/p>\n\n\n\n We also encourage partners to submit photos of their prepared exhibitions. We want to document how a single slogan and a common idea connect places across Poland.<\/p>\n\n\n\n This year's campaign is the first edition of "This place is reserved for your health." We are especially pleased with the level of interest from businesses, institutions, organizations, and local communities.<\/p>\n\n\n\n Each subsequent report shows that places operating close to people want to engage in prevention and are looking for simple, well-prepared tools that allow them to do it responsibly.<\/p>\n\n\n\n Over 200 participating locations also mean a huge amount of organizational work. Every shipment involves conversations, registrations, printing materials, assembling packages, preparing mailing lists, and liaising with partners. However, we do this with the belief that each tag can spark an important conversation or serve as a reminder someone needed.<\/p>\n\n\n\n The Rakiety Oncological Foundation supports people experiencing cancer and after treatment. Prevention and health education are also important parts of our work.<\/p>\n\n\n\n We want to not only help when a diagnosis is made, but also encourage early health care, the use of reliable knowledge, and responding to the signals sent by the body.<\/p>\n\n\n\n The Pink October campaign is an extension of this mission. It combines education, social collaboration, and presence in everyday spaces. It allows people to talk about health in a simple, friendly, and non-judgmental way.<\/p>\n\n\n\n The campaign is open to businesses, libraries, cultural institutions, social organizations, service providers, and other spaces that want to promote breast cancer prevention among their customers, guests, employees, or residents.<\/p>\n\n\n\n Those interested in participating can find the details on the website rozowypazdziernik.pl<\/a> or contact the Rakiety Oncology Foundation at:<\/p>\n\n\n\nWhere did the idea for the campaign come from?<\/h2>\n\n\n\n
Prevention closer to everyday life<\/h2>\n\n\n\n
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Over 200 places in all voivodeships<\/h2>\n\n\n\n
Who has already booked a place for health?<\/h2>\n\n\n\n
Website rozowypazdziernik.pl \u2013 knowledge in one place<\/h2>\n\n\n\n
Joint action of places, companies and institutions<\/h2>\n\n\n\n
First edition and the response was greater than we expected<\/h2>\n\n\n\n
Why are we organizing a campaign?<\/h2>\n\n\n\n
How to join the Pink October campaign?<\/h2>\n\n\n\n